Take the sting out of one-star reviews.
This is simple math. There will always be someone out there who will blast you online no matter what you do. (We’ve all had an impossible customer. It happens.) When Crabby Clara’s review is the only one out there, it’s deadly. When it’s one of many reviews, it’s just part of the mix.
Here’s the reality: Customers don’t really trust businesses with lower than 4-star ratings. Keep your overall rating in good shape with a steady stream of great reviews.